Safe Minimalism: When Design Is Reduced – But Not Safety

"Less is more" – it’s long been more than just an aesthetic statement. It’s a mindset. In a world overwhelmed by stimuli, the longing for clarity, calm, and things that truly matter is growing.

The Appeal of Simplicity

Minimalism reflects a lifestyle that emphasizes real values. Its aesthetic lies in authenticity and purity. It stands for restraint and timelessness – and incidentally conserves resources. High-quality craftsmanship in that respect is no contradiction, but rather part of the concept. This elegant purism is made possible by new developments: smart products that combine fireproof design with minimalist living culture. The principle: less – with added value.

Form Follows Function. And Safety.

Reduction today doesn’t mean sacrificing quality or protection. On the contrary: thoughtful design embraces durable materials – with superpowers.

Fire resistance is one of them. After all, what good is the most beautiful interior if it can’t offer protection in an emergency?

The COSY FOX throw blanket was developed with this in mind: pure in appearance, versatile in use. Aesthetic enough for the living room, tough enough for emergencies.

Function with Purpose

In collaboration with designer Kerstin Bante, a blanket was created that doesn’t just relate to minimalist design – it embodies it: clean lines, neutral colors, no loud patterns. And yet it makes a statement. In 2023, the ASK THE FOX blanket received the German Design Award – proof that fire safety can also be beautiful.

Less Clutter, More Clarity

Minimalism also means: fewer potential fire hazards. No unstable lamps, no tangled string lights, no textiles that catch fire at the slightest spark.

At ASK THE FOX, we believe: conscious interior design means safer – and more beautiful – living.

The future of home living is reduced. But not unprotected.

Your home is your safe space. Make it cozy – with a blanket that does more than just look good when it counts.