A key aim of our brand ASK THE FOX fire protection and fire extinguishing blankets with a cozy factor is to contribute to the prevention of forest fires and to combat the consequences of fires.

A glance at our globe might suggest that trees are an endless resource. However, reality unfortunately shows otherwise:

According to the FAO, there is an ongoing annual worldwide forest destruction of around 15 million hectares, which is spreading especially in the tropics (Source: www.sdw.de). It should be noted that about 31% of the global land area is forested, corresponding to around 4 billion hectares. The annual worldwide loss of forest area is therefore about 0.4 percent, which may not sound so dramatic at first. But when one considers that approximately 35 football fields of forest area are destroyed every minute, it becomes clear how alarming the situation is (Source: WWF).

Climate and environment suffer not only from too much CO2 and plastic waste. Forest fires and their consequences also pose a huge burden. The worst part: 84% of the fires are caused by human hands – and are therefore actually avoidable. We draw our conclusions from this: quite practically with a fireproof cozy blanket that can quickly smother a fire in its early stages, whether at home, in the car, in the forest, or anywhere else; and also more broadly with a project like “Fight the Fire,” which aims to at least partially reverse the effects of forest fires. For this global project, we work with various organizations. A part of the proceeds we earn from each of our fire protection and fire extinguishing blankets is donated at the end of the year.

ASK THE FOX is therefore more than just another product offering among the many available options. The brand stands for newly conceived and sustainable safety blankets for all areas of life – lifestyle, home & outdoors, car, sailing boats, and the like. But we do not only aim to enrich our world with beautiful, useful, and safe products; we also want to open and broaden the general view on topics such as safety, fair dealings with one another, sustainability, and resource scarcity.

In plain terms, this means: So that we can positively influence the development of our living and natural environment, our products contain neither animal products nor are they tested on animals. Furthermore, we hold the view that good work deserves fair pay. We keep a close personal watch over our value chain down to the smallest detail and ensure that our products are made under fair, humane conditions. And we place special emphasis on making a contribution to the protection and preservation of our environment with every product sold.

Our great goal: We want to make the world a little more beautiful, safer, and greener – together with you, our followers, friends, suppliers, partners, and customers!