We are a young Hamburg-based startup with a sense for beautiful, lasting things and a deep aversion to fire accidents, fire disasters, and environmental destruction. From this interest, we created ASK THE FOX® – a brand for innovative and sustainable fire protection and fire extinguishing blankets with a cozy touch. We are still at the very beginning of our development and plan a whole range of new product variants for the future.

The idea for ASK THE FOX® fire protection and fire extinguishing blankets with a cozy touch was born at the end of 2018, when the severe fires in California were raging and the phones of our fiber manufacturer PyroTex® were ringing off the hook. But wait a moment, what exactly is PyroTex?

For that, we need to go back a bit further, to the year 2010. At that time, a new textile fiber was invented that neither burns, melts, nor drips. That is PyroTex®. Other advantages: PyroTex® produces no toxic gases, is antibacterial, and in an emergency can even extinguish fire. All this with optimal skin compatibility: textiles made from PyroTex meet the Standard 100 by Oekotex and are, for example, perfectly suited for delicate baby skin.

Eight years later: In long nights of brainstorming, we thought about how best to combine the great properties of the fiber with our passion for beautiful things. The result: the first fireproof cozy blanket for the lifestyle sector had to be made! Our model was already existing fire extinguishing blankets from the Australian fire brigade made of 100% PyroTex®. The task was mainly to transfer the know-how from the professional to the lifestyle sector. Along with this came our desire to produce products that are not only fairly traded and sustainable but also make a small contribution to global climate protection and the fight against global warming.

Thus, the idea was born to make nature conservation, alongside safety, our theme. Meanwhile, we deal not only with all aspects of fire but also with environmental protection topics such as reforestation of forests after fires. Why forests, why trees? Because they are the most important resource for plants, animals, and people and provide the air we all breathe. No trees, no life! On our Facebook page: @askthefox and on our Instagram page: ASK THE FOX, we report on current fires and blazes, but only to raise awareness of how widespread this danger is. At the same time, we give advice on how to behave in case of fire and reflect on sustainable handling of nature, protection of the forest resource, and many similar topics.

In all these considerations and ecological bridges, of course, our product is at the forefront: the fire protection and fire extinguishing blankets with a cozy touch from ASK THE FOX. After we produced the first blanket in a trial run in January 2019, the feedback was so incredibly positive that we had to follow up with more products like the Hoodie Fox or the differently sized Active-Fox blankets.

Since then, much has happened. Our range of fireproof products has steadily grown, and by now we can even say with a bit of pride that we are market leaders for sustainable fireproof cozy blankets made of 100% PyroTex. We ourselves are curious about what else will come from us and look forward very much to making the world a little more beautiful, safer, and greener together with our customers.